If you Google “Thad Kellstadt,” you are likely to run across the term: “Hipster Aesthetic.” What is the “Hipster Aesthetic” and how does Kellstadt’s work embody it, you ask? Well, you see, um, it is really rather simple. It is the aesthetic principles that hipsters live and die by. Obviously. Next question.

Admittedly,  it was once cool. There was a sexy subculture out there, and wearing a candy-colored sweatshirt with white accents was like a secret password at a Prohibition-era speakeasy. But maybe it’s time to say goodbye to your leotards and over-the-bang latex headbands. After all, if you don’t do it, Am Appy CEO Dov Charney will drop your ass before you know what’s hit you.