WTF?: SUBMARINE BURSTS THROUGH CITY STREET

submarine breaks through street

Sorry this isn’t real. It’s actually an installation that was part of an advertising campaign put on by ad agency M&C Saatchi Milano for insurance firms Europ Assistance IT and Genertel. The giant sub was set up in the middle of a city street in Milan as if it had burst through the concrete.  The stunt was meant to reiterate the idea of safeguarding yourself and possessions against unexpected events.

submarine breaks burst through street

 

submarine through street 345 milan

submarine through street milan

 

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