Consciousness is not what you believe it is. Thoughts occur beyond the modern individual and instead what is there are associations to the environment. Joram Roukes picks up on the postmodern sense of associations in his paintings. It isn’t that Roukes whats to re-portray the symbolism that constitutes the mindset of the your average genXer. That too would be as superficial as thinking because you have on a Batman tee-shirt that you’re a hero. The nods to comic books, national sports, fashion trends, cliché anthropomorphism – just about anything that has to do with mass media – are more of a commentary on the power of association that structures identity more than arousing consciousness. Assembled chaotically, the varied sources resemble the human experience that is not necessarily being self aware but being comprised of the patterns that make up mainstream consumer culture. Still beneath the swagger of fanaticism, Roukes’ mutant heroes do impart a feeling of hideous damage or crucial loss. If your face is an auto wreck then all the escapism available might help you cope.
-Howard Brad Halverson