How do you improve a product that consumers are already satisfied with? Stride’s White Mint Gum is one of the biggest celebrity indorsed gums- especially in sports. Even though consumers of Stride Gum raved that it already exceeded their gum chewing expectations, Stride wanted more. Stride got busy planning a clever way to market their product. They gave the packaging of their Stride Mintacular line an entire new look. Cover boy, Shaun White, got an entire makeover. They re-drew the photo of Shaun, removed his glasses and added a mustache. The new era immediately connects with the simplicity of the product. That’s right folks, there are no rules on holding the package. Stride Mintacular is already the world’s most sophisticated celebrity endorsed gum.
This post is sponsored by Stride.