In Sociology and Cultural Anthropology in particular, there’s a theory called the Sapir-Whorf Hypothesis. An infamous theory for intellectuals of the field, it describes how language is not simply how we communicate with others around us: it is, in fact, largely how we see the world. A primary example in their research was the comparison of Western time to those of the Hopi Indians. While our society may have the past and the future, to the Hopi, everything is simply one: we do not necessarily live in the present so much as we live in the past, present, and future all in the same moment. Another way to understand this theory, though, is to simply take a listen through Portland’s own Grrrl Friend and their recent release, “Happening Now“. It’s a confusing experience, to say the least, yet not a negative one. At times, you may feel as though you’ve bumped into the bastard cousin of The Jesus And Mary Chain and Sonic Youth. By the next song though, you’re looking at a mind trip the likes of Avey Tare pairing up with “They Threw Us All in a Trench and Struck a Monument on Top” Liars. Yeah… confusing, yet it is at this moment that I find it prudent to bring up Liar’s own, “Drums Not Dead“. Clearly, it was an album in left field for their previous work: there was always a hint of that side of their music but never enough to define. All the same, it emerged and it proved to be one of Liar’s shining moments. Grrrl Friend took a big risk with this album: they avoid the traditional formula’s of garage-pop punk bands like the plaque in exchange for an all together bizarre interpretation. Bizarre but brilliant. Take a listen through the whole album to fully appreciate my comments and grab a cassette even (because come on, it’s awesome to see cassette releases still out there). Language alters our reality, a point Grrrl Friend understands all too well. Case and point: “Happening Now“. Listen, Share, Enjoy.