Sambassadeur curiously takes its name from the Jekyll-Hydesque, alcoholic-romantic French character Serge Gainsbourg, whose song “Les Sambassadeur” inspires images of cobblestone Parisian streets marched upon by those unwilling to be told. Sambassadeur’s style is within this idiosyncratic vein, as their work runs the gamut from reflective to estatic. An indie-pop band from Gothenburg, Sweden, Sambassadeur’s popularity has been rising on the international music circuit, and it’s easy to see why—Sambassadeur manages to be ridiculously catchy despite all best efforts to hum something else. Songs peppered with electro-strings and bossanova beats, Sambassadeur manages to produce something endlessly modern while still reverent to its roots. “Subtle Changes,” off Migration, even incorporates (slightly ridiculous) jazz-sex saxophone. It’s a worthwhile listen anywhere, especially on a misty beach that needs a little sunshine.
Watch their official video for “I Can Try” from Labrador Records here: