Along with three Californian bandmates Jeannie Masterflash, Drew Walker and Kali Kalahari, Jocelyn Noir has crafted a sentimental yet striking blend of west coast weirdness. Under the moniker ALAK (formerly Alas, alak, Alaska!), Noir and friends have swirled together a sound that is fundamentally folk, with sinister synth and purposeful acoustic guitar to navigate the very Animal Collective-esque musical swells they call songs. The tip toe of “Doc’s New Super Leo” sounds nothing like the plucking away on “Soul Mates”, but ALAK‘s work is held together by a dark consistency that is also quite enchanting. Music for the cynics, one might say, although the homepage of their website triumphantly reads: “Life’s not so bad; you made it through a river of shit and judges and no magic.” Magic they may not be, but they certainly seem to have a few tricks up their sleeves.
By Carly Lewis